Infinix Meri Gully
Lockdown To Virtual Streets
- Client
- Infinix India
- Industry
- Mobile & Handsets
- Services
- Account Management, Strategy, Media Buying, Performance Marketing, Development
- Year
- 2019-2020
Inspired by the ‘Streets’ of India
‘HOT’ is the most popular phone series released by Infinix in India. To celebrate the launch of Hot 9 in India, a gamification route was planned to engage with users every day throughout the campaign. With the lockdown in progress, many users now have more time on their hands than usual. While encouraging people to stay indoors, a platform (microsite) was launched where consumers can come together to interact with the brand and win prizes for it.
Skill
Sahil Bhatia
At the heart of every brand communication lie the users. In order to break through the noise, it is essential to think from their perspective and build communication that caters to it. Through our strong partnership with Infinix India, we plan to upscale the way we talk to our consumers, while focusing on digital storytelling and more innovative ideas for the future.
At the heart of every brand communication lie the users. In order to break through the noise, it is essential to think from their perspective and build communication that caters to it. Through our strong partnership with Infinix India, we plan to upscale the way we talk to our consumers, while focusing on digital storytelling and more innovative ideas for the future.
Senior Brand Consultant, Nexolt