Infinix Mobiles

Conversations To Conversions
  • Client
  • Infinix India
  • Industry
  • Mobile & Handsets
  • Services
  • Account Management, Strategy, Media Buying, Performance Marketing, Development
  • Year
  • 2019-2020
Gone in 60 seconds

Infinix made its second foray into the Indian market after a less than stellar launch in 2017. It suffered from multiple challenges both in terms of image and acceptance. In consult with the client, We redefined our primary target markets and catered specifically to Tier 2 and Tier 3 cities. Researched platforms that served these regions in local languages. The surge that the brand received in terms of brand lift and sales was unprecedented not just for the brand but for the category itself.

Skill
Performance Marketing

Development

Media Buying

Strategy

Manoj Verma

Naman is an ambitious and self-confident professional, he is cheerful and his positive attitude and detaining on technology is infectious.

He is a very hard working person, having in-depth knowledge on his core work, I would term him as a “Growth Hacker”.
He has techniques, abundant knowledge of his field and is one of the few professionals I have met across to have experienced the growth of their conception through to implementation. Moreover, he is a proactive and tireless contributor who would make a great addition to any organization/team an absolute joy to work with and genuinely cares about his work and the people around him.

He is not someone who would let you down!

Digital Head, Infinix
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