WWF - Give Up
Digital Personality for Sustained Engagement
- Client
- WWF India
- Industry
- Non-governmental organization
- Services
- Strategy, Media Buying, Social Media Performance, Development
- Year
- 2017-2019
Give Up
WWF India wanted to heighten engagement and increase top of mind awareness of its annual property Earth Hour. We asked people to join the #GiveUp Movement and reduce the usage of products to positively impact our planet by developing a FB bot along with a website for people to have new medium of interaction to pledge and give up.
Skill
Give Up Impact
Mr. Amitabh Bachchan supported the movement amongst many noted celebrities. More than 5 million people have given up use of single use plastics in a period of 15 days.
