WWF - Give Up

Digital Personality for Sustained Engagement
  • Client
  • WWF India
  • Industry
  • Non-governmental organization
  • Services
  • Strategy, Media Buying, Social Media Performance, Development
  • Year
  • 2017-2019
Give Up

WWF India wanted to heighten engagement and increase top of mind awareness of its annual property Earth Hour. We asked people to join the #GiveUp Movement and reduce the usage of products to positively impact our planet by developing a FB bot along with a website for people to have new medium of interaction to pledge and give up.

Social Media Performance


Media Buying

Give Up Impact
Mr. Amitabh Bachchan supported the movement amongst many noted celebrities. More than 5 million people have given up use of single use plastics in a period of 15 days.
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